This week we chat to Gen, the clever creator behind Jhoomka, a shop full of gorgeous crochet and felt earrings!
1. Share a little about yourself … what makes you you?
I'm a bit of a gypsy. I was born in South Africa, moved to Canada at 16 and then to Australia at 24. I've traveled quite a few places too! I have a love affair with different cultures and their different takes on food and handicrafts.
2. What inspired you to create your business and how long have you been trading for?
I've been making different crafts for years and just started making earrings mostly as gifts and then started doing markets. I opened my etsy store 2 years ago now and have been doing a few markets here and there.
3. Why did you choose the name you did for your business?
Jhoomka means trinkets in Nepalese. I chose this as my business name as it's different and I had just traveled to Nepal and was inspired by their use of colours, mediums and talents.
4. What do you sell and what sets them apart from other similar items on the market?
At the moment I sell various kinds of earrings. In the future I would also like to sell brooches, bag charms and necklaces. My earrings are different because being handmade they all have a little bit of twists and style unique to the person making them. My doily earrings are recycled from table runners and vintage cloths, each one hand painted so they end up being unique little pieces of art.
5. If you could achieve anything you could imagine (without the boundaries of money or everyday life) what would your greatest dream for your business be?
To be successful and well known but also be able to be big enough to give back to the community successfully
( as an example I took part in the make for good campaign but I'm just a tiny business at the moment so I made 2 sales! When you're more well known you could actually make a difference!!! )
6. Where do you work on your business, and what platforms are you using to sell from (both online or offline)?
I have a sunroom at home that has become my work space! I love it, it's a bit hot in summer though!
I sell on Etsy and I'm trying out made it. I'm a part of the BrisStyle community and do as many of their markets as I can. I have both Facebook and Instagram pages too.
7. If you were starting again on Etsy now what would you do differently?
I don't think I would do anything differently if I had to start on Etsy again. It's been a massive learning curve but I've enjoyed it all and I still have tons more to learn as I haven't reached steady sales yet and I have many makers who are ahead of me that I'm following and aspiring to.
8. What is the most useful thing you have learned while using Etsy?
The wholeness of your product. From SEO to policies, packaging, photos, brand and everything in between, there needs to be unity in all of it and if one is lacking then your sales suffer as a result
9. Outside your business, what inspires you?
The kitchen! I'm a chef by trade and I love love love food and cooking!
10. If you could inspire the world with a quote, what would it be?
Never give up!
I've included a picture of the poster I saw in school and I think it's a great depiction of how we should live life!